Sep 25, 2026
It has escaped the shake aisle and entered Goldfish, guacamole, tortilla chips and ice cream. But when every product becomes a protein product, the claim starts losing its power.
Sep 18, 2026
Folgers becomes functional nutrition, Beyond Meat moves beyond meat, and The Laundress brings beauty merchandising to the laundry aisle.
Aug 21, 2026
The brands winning this week aren’t just charging more. They’re giving shoppers a reason to believe.
Aug 14, 2026
7UP rewrites its recipe, Wizard Wellness lands in 3,100 stores, and BÉIS finds a global owner—while retailers get much more serious about what actually reaches the shelf.
Aug 7, 2026
Pepsi made rebranding the joke, Walmart missed its packaging goals, and new EU rules arrive next week.
Jul 31, 2026
How one cookie-mix brand went from 79 stores to 3,544 by looking where everyone else had stopped innovating.
Jul 24, 2026
Utz goes private, Vita Coco moves upmarket, and Halfday lands in 1,100 Target stores.
Jul 17, 2026
Plus: Final Boss Sour raises $4M, Albertsons tests THC drinks, and protein officially enters every aisle.
Jul 10, 2026
Every Friday, I'll break down the stories shaping consumer brands—and more importantly, what founders should actually take away from them.