What every CPG founder should know before Monday. A 5-minute briefing covering retail moves, packaging trends, brand launches, and what they actually mean for your business.
Sep 18, 2026
Folgers becomes functional nutrition, Beyond Meat moves beyond meat, and The Laundress brings beauty merchandising to the laundry aisle.
Aug 21, 2026
The brands winning this week aren’t just charging more. They’re giving shoppers a reason to believe.
Aug 14, 2026
7UP rewrites its recipe, Wizard Wellness lands in 3,100 stores, and BÉIS finds a global owner—while retailers get much more serious about what actually reaches the shelf.
Aug 7, 2026
Pepsi made rebranding the joke, Walmart missed its packaging goals, and new EU rules arrive next week.
Jul 31, 2026
How one cookie-mix brand went from 79 stores to 3,544 by looking where everyone else had stopped innovating.