The Friday Shelf

What every CPG founder should know before Monday. A 5-minute briefing covering retail moves, packaging trends, brand launches, and what they actually mean for your business.

Latest

Everyone wants a piece of the snack aisle

Jul 24, 2026

Utz goes private, Vita Coco moves upmarket, and Halfday lands in 1,100 Target stores.

Welch’s Takes on Uncrustables, FAVE Lands in 500 Sprouts Stores 🛒

Jul 17, 2026

Plus: Final Boss Sour raises $4M, Albertsons tests THC drinks, and protein officially enters every aisle.

The stories behind the shelf.

Jul 10, 2026

Every Friday, I'll break down the stories shaping consumer brands—and more importantly, what founders should actually take away from them.